Tenzin Rawang

Marketing Operations  ·  Digital Marketing  ·  Ecommerce

Calgary, Alberta, Canada linkedin.com/in/tyrawang
Experience

Marketing Operations Specialist

Apr 2023 – Present
Neal's Yard Remedies Canada
Permanent Full-time  ·  Calgary, AB  ·  On-site
  • Improved Shopify site performance by 20% through theme migration, JavaScript cleanup, and app consolidation, reducing load times, enhancing user experience, and supporting stronger conversion performance.
  • Owned end-to-end email marketing operations in Klaviyo, including campaign execution, audience segmentation, automated lifecycle flows, retention strategy, and performance optimization.
  • Led A/B testing across subject lines, email creative, and messaging to improve open rates, click-through rates, and overall campaign effectiveness.
  • Built and maintained full-funnel tracking and attribution across Shopify, GA4, Google Tag Manager, and Google Ads, enabling more accurate conversion tracking, ROI measurement, and paid media optimization.
  • Tracked and reported on key KPIs including CAC, CLV, churn rate, AOV, and conversion rate to support campaign planning, budget allocation, and growth decisions.
  • Conducted analysis using Python (Pandas) and Excel to evaluate campaign, customer, sales, and product performance, driving more informed, data-backed decisions.
  • Audited and optimized the marketing technology stack by consolidating tools, removing redundancies, and improving workflow efficiency, reducing costs and operational complexity.
  • Developed custom front-end solutions in HTML, CSS, and JavaScript to support campaign landing pages, onsite merchandising, and digital experience improvements.
  • Improved inventory accuracy by strengthening workflows, product data consistency, and operational controls in Cin7, resulting in more reliable stock visibility and order fulfillment.
  • Enhanced COGS accuracy and reporting reliability by improving inventory processes, integration quality, and cross-system data alignment.
  • Improved integrations and data flow across ecommerce, marketing, and operational systems, reducing manual work and increasing reporting consistency.
  • Managed multichannel commerce operations across Shopify, Amazon, B2B, Facebook, and Google, maintaining product data consistency, channel readiness, and performance visibility.

Digital Marketing Specialist

May 2018 – Sep 2023
Container Land & Storage
Freelance  ·  Calgary, AB
  • Grew revenue by 10%+ through SEO strategy, keyword targeting, and on-page optimization.
  • Built a custom email marketing application that reduced email sending time from 10 minutes to seconds.
  • Planned and executed paid ad campaigns across search and social, driving audience growth and measurable reach improvements.
  • Reported on campaign performance monthly, translating data into optimization recommendations for ongoing and future initiatives.

Digital Marketing Specialist

Feb 2021 – May 2021
Bay River College
Permanent Full-time  ·  Calgary, AB
  • Reduced customer acquisition cost by 30% through targeted digital ad campaigns and brand messaging for a new course launch.
  • Segmented audiences and built personalized email marketing flows using behavioral and demographic data.
  • Trained a Marketing Coordinator on keyword research and competitive analysis using Semrush and Google Keyword Planner.
  • Produced marketing materials including infographics, posters, and brochures to support product awareness campaigns.

Web Developer & Digital Marketer

Dec 2018 – Feb 2021
Go Cleaning Calgary
Part-time  ·  Calgary, AB
  • Grew company revenue by 50% through SEO and digital marketing, achieving first-page rankings on high-intent local keywords.
  • Built the company's website from scratch using a custom WordPress classic theme in HTML, CSS, and JavaScript.
  • Implemented Zoho CRM to bring the company online and digitize client relationship management.
  • Improved search performance through ongoing content optimization, keyword relevancy, and branding alignment.

Founder

Jul 2018 – Feb 2021
BigRewa — Email Marketing
Self-employed  ·  Calgary, AB
  • Built and deployed a custom email marketing application that reduced email sending time from 10 minutes to seconds.
  • Built business intelligence tooling to support campaign reporting and performance tracking.
Skills & Tools
Marketing & Analytics
Klaviyo GA4 Google Tag Manager Google Ads Semrush A/B Testing CAC / CLV / AOV Email Automation
Ecommerce & Ops
Shopify Cin7 Amazon Zoho CRM Facebook B2B Multichannel
Technical
Python (Pandas) Excel HTML CSS JavaScript WordPress Liquid
Education

Bachelor of Commerce (BCom)

2018 – 2026
The University of Lethbridge
Business, Management, Marketing & Related Support Services

Diploma, Information Technology

2016 – 2018
Southern Alberta Institute of Technology (SAIT)
Theme
Font
Layout